Resumes and cover letters are essential tools in the job and internship search process. They provide employers with a snapshot of a candidate’s skills, experiences, and qualifications, helping them determine if the applicant is a good fit for the role.
For students, these documents are especially important because they showcase potential even with limited professional experience. A well-crafted resume highlights relevant coursework, projects, leadership roles, and extracurricular activities, while a strong cover letter demonstrates enthusiasm and a connection to the organization. Together, they help students stand out in a competitive job market.
Getting feedback on your resume and cover letter can greatly improve your chances of landing an interview. All students and alumni have access to Career Services for life. Log in to Handshake to schedule an appointment now or email us at CareerLifeDesign@unlv.edu to get in contact with a coach.
Resume Basics
A resume is a formal document that summarizes an individual’s education, experiences, and skills. It serves as the first impression for potential employers and is often the deciding factor in whether a candidate moves forward in the hiring process.
Common Resume Formats:
A chronological resume is the most common format and is ideal for those with a strong work history in their field. It lists work experience in reverse chronological order, starting with the most recent position and working backward. This format highlights career progression, making it a great choice for professionals with steady growth in their roles. Employers favor this structure because it provides a clear timeline of employment, showing stability and relevant industry experience.
Best for:
- Individuals with a consistent work history in their field
- Candidates applying for jobs in industries where experience matters most
- Professionals seeking to highlight career advancement
Considerations:
- Gaps in employment may be more noticeable
- Less emphasis on transferable skills for career changers
Example:
Carlos Baez
Business Major | [Email] | [Phone] | [LinkedIn]
Experience
Marketing Intern – XYZ Company, Las Vegas, NV | June 2024 – Present
- Assisted in market research and data analysis to identify trends and customer insights.
- Developed social media content that increased engagement by 15%.
- Collaborated with cross-functional teams to support promotional campaigns.
Sales Associate – ABC Retail, Las Vegas, NV | August 2022 – May 2024
- Provided customer service and exceeded sales targets by 10% each quarter.
- Managed inventory and created product displays to enhance customer experience.
- Trained new employees on sales techniques and store operations.
A functional resume focuses on skills and competencies rather than specific job titles or dates. Instead of listing work experience in a traditional timeline, this format groups skills into categories based on relevance to the job. This approach can be useful for those with limited work experience, career changers, or individuals with gaps in their employment history. By emphasizing abilities over chronology, a functional resume can showcase transferable skills that align with the job requirements.
Best for:
- Recent graduates or individuals with limited work experience
- Career changers who want to highlight transferable skills
- Applicants with employment gaps
Considerations:
- Some employers may find this format less transparent
- Can be difficult to showcase career growth and experience
Example:
Carlos Baez
Business Major | [Email] | [Phone] | [LinkedIn]
Key Skills & Competencies
- Marketing & Branding: Assisted in campaign development and social media strategies.
- Sales & Customer Service: Exceeded sales goals and provided excellent customer experiences.
- Data Analysis: Conducted market research to identify trends and business opportunities.
- Team Collaboration: Worked with teams on projects to enhance business strategies.
Experience Highlights
- Created marketing content that increased social media engagement by 15% at BrightEdge Marketing (June 2024 – Present).
- Supported promotional campaigns by gathering data and analyzing trends at NextGen Business Solutions (January 2023 – May 2024).
- Exceeded quarterly sales targets by 10% as a retail associate at Summit Retail Co. (August 2021 – December 2022).
A combination resume blends elements of both chronological and functional formats. It showcases skills and competencies while also listing work history in reverse chronological order. This format allows candidates to highlight their most relevant skills at the top while still providing a timeline of their work experience. It is useful for professionals with diverse skill sets or those who want to emphasize key qualifications while maintaining a structured job history.
Best for:
- Candidates with a strong mix of skills and experience
- Individuals with varied experience across different industries
- Professionals who want to highlight both skills and career progression
Considerations:
- Can be longer and require more strategic formatting
- Requires careful balancing to avoid redundancy
Example:
Carlos Baez
Business Major | [Email] | [Phone] | [LinkedIn]
Summary
Business student with experience in marketing, sales, and data analysis. Strong ability to conduct market research, improve customer engagement, and collaborate with teams to support business goals.
Key Skills
- Marketing & Brand Strategy
- Sales & Customer Service
- Data Research & Analysis
- Team Leadership
Experience
Marketing Intern – XYZ Company, Las Vegas, NV | June 2024 – Present
- Conducted market research and developed reports on customer trends.
- Created social media content, increasing engagement by 15%.
Sales Associate – ABC Retail, Las Vegas, NV | August 2022 – May 2024
- Provided customer service and exceeded sales targets by 10% per quarter.
- Trained new employees on sales strategies and customer engagement.
Key Sections of a Resume:
This section should be clear and easy to find at the top of the resume. It includes:
- Full Name – Use your professional name as you’d like to be addressed in the workplace. It is okay to use an Alias as long as you clarify your name during the hiring process.
- Phone Number – A reliable number where employers can reach you. Make sure your voicemail is set up professionally.
- Email Address – Use a professional email (e.g., janedoe@email.com) rather than a casual one.
- Location (Optional) – You can list your city and state, but full addresses and zip codes are not necessary. If you are applying remote or willing to relocate, your location is not necessary
- LinkedIn Profile (if applicable) – A LinkedIn link can help showcase additional experiences and skills beyond what’s on your resume but make sure to create the custom URL first.
- Portfolio Link (if applicable) – Some industries (like software development and graphic design) would benefit from seeing a website that shares some of your projects, skills, and abilities.
Example:
Jane Doe
janedoe@email.com | (123) 456-7890 | linkedin.com/in/janedoe | Las Vegas, NV
This section highlights your academic background, which is especially important for students and recent graduates. It should include:
- School Name – The university or college you are attending or have graduated from
- Degree – The specific degree you are pursuing (e.g., Bachelor of Science in Biology).
- Graduation Date – Either the actual or expected graduation date (e.g., May 2026).
- Relevant Coursework (Optional) – List courses that align with the job you’re applying for. This is helpful if you lack work experience but have gained relevant knowledge through classes.
- Honors or GPA (Optional) – If you have a strong GPA (typically 3.5 or above) or academic honors, you may choose to include them.
Example:
Bachelor of Science in Biology, Expected May 2026
University of Nevada, Las Vegas, GPA: 3.98
Relevant Coursework: Genetics, Microbiology, Biostatistics, Ecology, Cell Biology
This section showcases your work history, including jobs, internships, volunteer work, and relevant projects. Even if you don’t have formal job experience, you can highlight roles where you gained relevant skills. Each entry should include:
- Job Title – Clearly state your role (e.g., Undergraduate Research Assistant).
- Organization Name – The company, lab, or institution where you worked.
- Location – The city and state of the organization.
- Dates of Employment – The timeframe you worked there (e.g., May 2023 – Present).
- Responsibilities & Achievements – Use bullet points to describe your contributions, starting each with an action verb. Whenever possible, include quantifiable results (e.g., “Collected and analyzed data for a study on microbial communities, improving lab efficiency by 20%”).
Types of experiences to potentially include:
- Internships – Paid or unpaid positions that provided hands-on learning.
- Part-Time Jobs – Even unrelated jobs can demonstrate transferable skills like teamwork and customer service.
- Research Projects – Any lab or fieldwork experience that is relevant to your field.
- Volunteer Work – Demonstrates initiative and commitment, especially if related to your career interests.
You can also create separate categories of experiences like a “Work Experience” section and a “Research Experience” or “Volunteer Experience” section on your resume.
Tip: Use present tense for positions you currently hold, and past tense for roles you no longer have.
Example:
Undergraduate Research Assistant – UNLV Department of Biology, Las Vegas, NV
Jan 2024 – Present
- Conducted DNA extractions and PCR analysis to support faculty research on genetic mutations.
- Maintained laboratory equipment and ensured compliance with safety protocols.
- Collected and analyzed data for a study on environmental impacts on microbial communities.
Lab Technician Intern – Nevada Science Center, Las Vegas, NV
May 2023 – Aug 2023
- Assisted in preparing biological samples for examination and testing.
- Performed data entry and analysis for ongoing research projects.
- Collaborated with scientists to develop educational materials for community outreach.
This section highlights the abilities you bring to the job, divided into two main categories:
- Technical Skills – Industry-specific knowledge and tools relevant to the job, such as:
- Laboratory techniques (e.g., PCR, gel electrophoresis)
- Data analysis tools (e.g., Excel, R, Python, SPSS)
- Equipment operation (e.g., Microscopy, 3D Printers, CT Scanners)
- Software proficiency (e.g., Google Workspace, Microsoft Office, Photoshop)
- Laboratory techniques (e.g., PCR, gel electrophoresis)
- Transferable Skills – General skills that apply across many roles, such as:
- Communication (e.g., public speaking, writing reports)
- Problem-solving (e.g., troubleshooting, identifying alternative solutions)
- Teamwork (e.g., collaborating on group projects, leadership)
- Time management (e.g., balancing coursework and work responsibilities)
- Communication (e.g., public speaking, writing reports)
Skills should be relevant to the job you’re applying for and demonstrated in your experience section whenever possible.
If you don’t have a lot of work experience or depending on your field, there are other sections you can use where you can add extra information that strengthens your application, depending on your experiences. Some common additional sections include:
Any relevant industry certifications or specialized training, such as:
- CPR & First Aid Certification (useful for healthcare or research roles)
- OSHA Safety Certification (if working in labs or field research)
Positions in clubs, organizations, or committees that showcase leadership experience:
- Vice President, UNLV Biology Club (2023–Present)
- Peer Mentor, Student Success Center (2022–2023)
If you held a more active role, you may also format these like your work experience:
Orientation Leader – UNLV Office of Admissions, Las Vegas, NV
Jun 2023 – Aug 2023
- Guided incoming students through campus orientation events and facilitated small group sessions.
- Answered questions about academic resources, student life, and university policies.
- Helped design new student programming based on participant feedback.
Event Coordinator – UNLV Pre-Health Club, Las Vegas, NV
Aug 2022 – May 2023
- Organized guest speaker events, including outreach to professionals and logistics planning.
- Collaborated with executive board to align events with member interests and academic goals.
- Increased event attendance by 30% through targeted promotion and engagement efforts.
Clubs, organizations, or events that demonstrate involvement and skills:
- Member, Pre-Med Society
- Volunteer, Nevada Wildlife Conservation Program
Memberships in industry organizations can show commitment to your field:
- American Society for Microbiology (Student Member)
- Nevada Dental Association (Member)
Coursework highlights your academic preparation for the field:
- Introduction to Microbiology – Studied microbial structure, function, and their roles in health and disease.
- Molecular Biology Techniques – Gained hands-on experience with PCR, gel electrophoresis, and DNA cloning.
- Bioinformatics and Data Analysis – Analyzed biological data using software tools and statistical methods.
Projects demonstrate hands-on experience and applied skills:
- Water Quality Testing Research (Biology 410 Lab Project) – Collected and analyzed water samples to assess microbial contamination.
- DNA Barcoding of Local Plant Species (Independent Study) – Used molecular techniques to identify plant species through genetic markers.
- Oral Health Education Campaign (Community Health Project) – Designed and delivered presentations to promote dental hygiene in underserved communities.

Resume Writing Tips
Creating a resume that effectively markets your skills and experience is key to making a strong impression.
Tailoring your resume is crucial for standing out to both hiring managers and Applicant Tracking Systems (ATS). Many companies use ATS to filter candidates based on keywords and job-specific qualifications. By aligning your resume with the job description, highlighting relevant skills, experience, and industry-specific terms, you increase your chances of passing the initial screening and securing an interview. A customized resume also demonstrates your genuine interest in the role and helps showcase how your background aligns with the company’s needs.
Read the job description carefully and identify key qualifications.
Before submitting your resume, take time to analyze the job posting. Look for required skills, qualifications, and responsibilities that the employer prioritizes. Pay attention to both technical skills (e.g., proficiency in Excel or data analysis) and soft skills (e.g., communication or leadership). Understanding these key qualifications will help you tailor your resume effectively.
Adjust wording in your resume to reflect the language used in the posting.
Many employers use Applicant Tracking Systems (ATS) to filter resumes based on keywords from the job description. To increase your chances of getting noticed, incorporate similar phrasing and terminology from the job listing. For example, if the employer is looking for “project management experience,” ensure your resume mentions “project management” instead of just “led a team project.” This small adjustment can make a big difference in passing ATS filters.
Highlight experiences and skills most relevant to the position.
Your resume should focus on the qualifications that best align with the job. If you have a variety of experiences, emphasize those that showcase your ability to succeed in the specific role you’re applying for. This might mean reordering bullet points under a job entry, emphasizing transferable skills, or even removing less relevant details to keep your resume concise and impactful.
One of the most effective ways to make your resume stand out is by starting each bullet point with a strong action verb. This not only makes your experience sound more dynamic but also clearly communicates your contributions. Rather than using passive or vague phrases like “Responsible for” or “Helped with,” opt for verbs that show leadership, initiative, and results.
Examples:
- Leadership & Management: Led, Directed, Supervised, Coordinated, Oversaw
- Problem-Solving & Analysis: Analyzed, Resolved, Optimized, Identified, Streamlined
- Communication & Collaboration: Presented, Negotiated, Advised, Facilitated, Corresponded
- Technical & Creative Work: Designed, Engineered, Developed, Programmed, Implemented
Employers want to see tangible evidence of your impact. Whenever possible, include numbers, percentages, or specific results to give a clear picture of your accomplishments. This helps hiring managers understand the scale of your contributions and makes your resume more compelling.
Examples:
- Before: “Managed social media accounts.”
After: “Managed social media accounts, increasing engagement by 30% in six months through targeted content strategies.” - Before: “Handled customer inquiries.”
After: “Resolved an average of 50+ customer inquiries daily, improving satisfaction scores by 15%.” - Before: “Worked on sales initiatives.”
After: “Developed a sales strategy that boosted revenue by $10,000 in Q2.” - Before: “Organized events.”
After: “Planned and executed a company-wide networking event with 200+ attendees, resulting in 10 new business partnerships.”
Even if you have limited formal work experience, you likely have valuable skills gained from school, projects, extracurricular activities, and volunteer work. Employers value candidates who can demonstrate problem-solving, leadership, teamwork, and initiative, regardless of where those skills were developed. By framing your academic and extracurricular experiences effectively, you can show how your background aligns with the job’s requirements.
Coursework and Academic Projects:
Many courses require problem-solving, research, critical thinking, and collaboration—skills that are highly relevant in the workplace. If you’ve completed a significant project, capstone, or case study, highlight the key takeaways and outcomes.
- Example: “Conducted a semester-long market analysis project for a business course, identifying trends that could increase revenue by 15% for a local company.”
- Example: “Developed a budget proposal for a finance class, managing simulated funds and reducing projected costs by 10%.”
Leadership Roles in Clubs or Sports Teams:
Leadership positions demonstrate your ability to take initiative, collaborate with others, and manage responsibilities. Even if the role wasn’t in a professional setting, it still shows your ability to organize and motivate a team.
- Example: “Served as president of the Business Club, organizing networking events for 100+ students and securing guest speakers from local industries.”
- Example: “Captain of the university soccer team, leading team strategy meetings and fostering team cohesion, resulting in a championship win.”
Volunteer Work and Community Involvement:
Volunteer experience highlights responsibility, adaptability, and commitment to a cause. Many employers value community involvement, as it reflects strong interpersonal skills and a willingness to contribute beyond personal gain.
- Example: “Coordinated a fundraising event for a nonprofit, raising $5,000 to support local food banks.”
- Example: “Tutored high school students in math, improving average test scores by 20%.”
By framing school, projects, and extracurricular activities strategically on your resume, you can demonstrate your ability to apply relevant skills in real-world settings—making you a strong candidate even without extensive professional experience.
Common Mistakes to Avoid
Crafting a strong resume is essential, but small mistakes can reduce your chances of making a great impression. Here are some of the most common pitfalls and how to avoid them:
A resume with spelling mistakes or inconsistent formatting can make you appear careless. Always proofread your document and consider using a tool like Grammarly or asking someone to review it. Stick to a clean, professional format with consistent font sizes and bullet points.
- Example Mistake: “Managed a team of 5 employes and lead weekly meeting.”
- Correction: “Managed a team of five employees and led weekly meetings.”
Your resume should be concise but informative. Aim for a one-page resume unless you have extensive experience. Avoid including every job you’ve ever had—focus on the most relevant experience and skills.
- Example Mistake: Including unrelated jobs from 10 years ago that don’t showcase relevant skills.
- Correction: Focus on the most recent and applicable experiences that align with the job description.
Employers see generic statements like “Hardworking team player” all the time. Instead of vague claims, provide examples that prove your skills.
- Example Mistake: “Strong communication skills.”
- Correction: “Presented research findings to an audience of 50+ professionals, leading to a 20% increase in engagement.”
Incorrect verb tense can confuse employers and make your experience seem unclear. Always use the correct tense to accurately reflect your current or past roles.
- Example for a previous job: “Managed a team of five members, reviewed projects and coordinated meetings.”
- Example for a current job: “Manage a team of five members, overseeing projects and coordinating meetings.”
A one-size-fits-all resume won’t stand out. Adjust your resume for each position by incorporating keywords from the job description to pass Applicant Tracking Systems (ATS) and demonstrate your qualifications.
- Example Mistake: Submitting the same generic resume to every job.
- Correction: Modifying your resume to highlight specific skills and experiences relevant to each role.
Strong action verbs make your accomplishments more impactful. Avoid passive phrases and focus on what you actively did in each role.
- Example Mistake: “Was responsible for managing a team.”
- Correction: “Managed a team of five and improved workflow efficiency by 25%.”
Employers don’t need to know your age, marital status, or personal hobbies unless they are directly related to the role. Keep the resume strictly professional.
- Example Mistake: Listing “Enjoys hiking and baking” under skills.
- Correction: Keep the skills section focused on job-relevant qualifications.
Simply listing job duties doesn’t showcase your impact. Instead, emphasize accomplishments with measurable results.
- Example Mistake: “Handled customer service calls.”
- Correction: “Resolved 30+ customer inquiries per day with a 95% satisfaction rate.”
Cover Letter Basics
A cover letter is a personalized document that accompanies your resume when applying for a job or internship. While a resume outlines your qualifications, a cover letter allows you to showcase your personality, enthusiasm, and specific reasons for applying. A cover letter is not just a retelling of your resume, but goes beyond what you’ve already shared and into why you’re the best candidate for the role.
Explore more of our Resume & Cover Letter Samples!

- Explains why you are interested in the role and how you align with the company’s needs.
- Highlights key experiences and skills that make you a strong candidate.
- Provides a chance to tell a story or expand on points that might not be clear from your resume.
- Shows employers that you’ve done your research and are genuinely interested in the opportunity.
- Explains your goals for your career and how this opportunity aligns with those goals
- Include a cover letter when a company requests one, even if they say it is “optional”.
- When applying for competitive roles where a strong letter can make you stand out.
- If you want to explain career changes, gaps in experience, or unique qualifications.
Structure of a Cover Letter
A well-structured cover letter should be concise (typically one page) and follow this format:
Ideally, whatever header you choose for your Resume should be reused for your Cover Letter so they look like a consistent pair of documents. Your header includes your contact information, the date, and the employer’s details.
Example:
Jane Doe
janedoe@email.com | (123) 456-7890 | linkedin.com/in/janedoe | Las Vegas, NV
Next, you will put the date as well as the contact information for the company you’re applying to. If you know the name of the hiring manager or who it is addressed to, you can include that.
Example:
Hiring Manager
BioTech Solutions Inc.
1234 Research Drive
Las Vegas, NV 89102
The greeting of a cover letter sets a professional tone and demonstrates attention to detail. Whenever possible, address the letter to a specific person, such as the hiring manager or department head. This personal touch shows initiative and effort in researching the company. If the hiring manager’s name is unavailable, use a general but professional greeting such as:
- Dear Hiring Manager,
- Dear [Department] Team, (e.g., Dear Marketing Team, if applying for a marketing role)
- Dear [Company Name] Recruitment Team,
- Dear [Job Title] Hiring Committee, (e.g., Dear Customer Success Hiring Committee)
- To the hiring manager,
- Attention: Hiring Manager
- Hiring Manager,
- [Department] Team, (e.g., Marketing Team, Accounting Department)
- [Company Name] Recruitment Team,
- To the [Job Title] Hiring Committee,
Avoid overly generic greetings like “To Whom It May Concern,” as they can feel impersonal. If a job listing provides specific instructions on how to address the letter, always follow those guidelines.
Start your cover letter with a clear and engaging opening. Mention the specific position you’re applying for and briefly explain why you’re interested. A strong introduction conveys enthusiasm and shows how you connect with the company’s mission or values.
Example 1:
I am excited to apply for the Biology Internship at BioTech Solutions Inc. As a Biology student at the University of Nevada, Las Vegas, I am eager to bring my academic knowledge and laboratory experience to a company dedicated to advancing medical research and environmental sustainability. The opportunity to contribute to your innovative team aligns perfectly with my career aspirations.
Example 2:
I am applying for the Biology Internship at BioTech Solutions Inc. With my background in biology and laboratory research, I am eager to contribute to your company’s mission of advancing medical and environmental solutions.
Your body paragraph(s) should highlight your most relevant experiences, skills, and accomplishments, directly connecting them to the job description. Use specific examples to demonstrate your qualifications and show how you can add value to the company.
Example 1:
As an Undergraduate Research Assistant at UNLV’s Department of Biology, I have developed hands-on experience with laboratory techniques such as PCR, gel electrophoresis, and data analysis. I have assisted with DNA extractions for genetic research and analyzed microbial community data for environmental studies. Additionally, during my internship at the Nevada Science Center, I collaborated with scientists on educational outreach initiatives, honing my ability to communicate complex scientific concepts to diverse audiences. My combination of technical expertise and teamwork skills would allow me to contribute effectively to BioTech Solutions.
If you have multiple relevant experiences or skills to showcase, consider using two body paragraphs, each with a distinct focus. For example, one paragraph can highlight your technical expertise or industry-specific experience, while the second can emphasize soft skills such as leadership, communication, or project management. This structure ensures a well-rounded presentation of your qualifications while keeping your cover letter engaging and easy to follow.
Example 2:
As an Undergraduate Research Assistant at UNLV’s Department of Biology, I have developed hands-on experience with essential laboratory techniques, including PCR, gel electrophoresis, and DNA sequencing. My work has involved analyzing genetic mutations and studying microbial communities in various environmental samples. Through this research, I have strengthened my ability to conduct precise laboratory procedures, interpret data, and collaborate with faculty and fellow researchers to draw meaningful conclusions. These experiences have deepened my analytical skills and attention to detail, which I am eager to apply in a professional setting.
Beyond my research experience, I have developed strong communication and project management skills through my internship at the Nevada Science Center. In this role, I assisted in developing educational programs to make complex scientific concepts accessible to students and the general public. I also worked with a team to organize community outreach events, reinforcing my ability to collaborate across disciplines and adapt messaging to different audiences. This combination of technical expertise and interpersonal skills makes me confident in my ability to contribute meaningfully to BioTech Solutions and support the company’s mission of advancing medical research and environmental sustainability.
Your closing paragraph should leave a strong final impression by reaffirming your enthusiasm for the position and your eagerness to contribute to the company. Politely express your interest in discussing the opportunity further and thank the employer for their time and consideration.
Example:
I am excited about the opportunity to bring my skills and passion for biological research to BioTech Solutions. I would welcome the chance to further discuss how my experience aligns with your team’s goals. Thank you for your time and consideration—I look forward to the possibility of contributing to your organization and would be happy to provide any additional information at your convenience.
The closing signature of your cover letter should be professional and courteous. Choose a sign-off that matches the tone of your letter and the industry you’re applying to. Common sign-offs include “Sincerely,” “Best regards,” and “Kind regards,” though there are other options depending on the level of formality you prefer. Always remember to leave space for your signature if you’re submitting a physical letter, or simply type your name for digital submissions.
Here are a few examples of closing signatures:
Examples:
- Sincerely,
- Best regards,
- Kind regards,
- Warm regards,
- Yours faithfully,
Choose a closing that feels appropriate for the position and company culture. “Sincerely” is generally safe and professional for most situations, while “Best regards” or “Kind regards” can convey a slightly warmer tone. Avoid overly casual sign-offs like “Cheers” unless you’re applying to a very informal or creative company.
Cover Letter Writing Tips
A strong cover letter is tailored to each job and effectively communicates why you’re the right fit.
Customizing cover letters for each job or internship is crucial for making a strong, personalized impression on potential employers. A generic cover letter is less likely to grab attention, while a customized one can highlight why you’re the perfect fit for the role. Here are some important strategies for tailoring your cover letter:
Use keywords for the field.
Carefully read the job description and incorporate specific terms and phrases that are used in the posting. This not only helps your application pass through Applicant Tracking Systems (ATS), which often scan for specific keywords, but it also shows that you’ve paid attention to the job requirements and that you align well with the role. For example, if the job requires “project management experience” and you’ve managed projects in previous roles, be sure to use that term to describe your relevant experience.
Mention specifics about the company and what they’re working on.
Demonstrating that you’ve researched the company can set you apart from other applicants. Mention their mission, values, or recent projects to show you’re genuinely interested in the company, not just the job itself. This could include referencing a recent press release, initiative, or product that excites you. For instance, if you’re applying to a company that has a strong sustainability mission, you could mention how your values align with their environmental goals or how excited you are about contributing to their efforts in that area.
Highlight relevant experiences that will stand out for the employer.
Instead of simply restating your resume, use the cover letter as an opportunity to provide deeper insights into specific experiences that directly relate to the role you’re applying for. Focus on how your skills and achievements tie into the job description and how you can add value to the company. For example, if the position calls for someone with strong data analysis skills and you have relevant experience in that area, provide a brief example of a project you’ve worked on that demonstrates your proficiency and results achieved.
By taking the time to tailor each cover letter, you show employers that you’re not just looking for any job—you’re looking for this job, at this company, with a clear understanding of how you can contribute to their success. Customizing your cover letter demonstrates effort, attention to detail, and a genuine interest in the role, all of which can significantly increase your chances of landing an interview.
When expressing your enthusiasm, it’s crucial to show that you’re not just looking for any job, but that you’re specifically excited about this role and the company. Employers want to see genuine excitement and motivation to contribute to their success.
- Mention what excites you: Reference specific aspects of the company or role that appeal to you. For example, “I’m particularly excited about your company’s innovative approach to sustainable technology.”
- Show alignment: Tie your excitement to the company’s mission, values, or recent projects. For example, “I’ve been following your company’s growth in the tech sector, and I’m drawn to your commitment to environmental sustainability.”
- Connect personal passions or experiences: If your personal interests align with the company’s work, mention them. For example, “I’ve volunteered with environmental organizations, and the opportunity to contribute to your team’s green initiatives is something I’m deeply passionate about.”
This approach demonstrates that you’ve taken the time to research the company and are genuinely motivated to contribute to its mission and goals.
While enthusiasm for the role is important, demonstrating that you’re a strong fit for the position is equally crucial. Employers want to know that you have the right skills, experience, and mindset to contribute effectively to their team and help achieve their goals.
- Highlight relevant experiences and skills: Focus on specific qualifications from your background that align with the job requirements. For example, “With my experience in digital marketing and leading social media campaigns that boosted engagement by 30%, I’m confident in my ability to help grow your online presence.”
- Align with the company’s mission and values: Showcase how your career goals and values align with the company’s objectives. For example, “Your company’s commitment to community empowerment resonates with my passion for creating equitable educational opportunities.”
- Explain how you can contribute to company goals: Demonstrate how your skills will help the company move forward, whether it’s expanding into new markets or improving internal processes. For example, “As your company expands into new regions, my experience in market research and strategic planning will contribute to informed, successful market entries.”
By clearly articulating your skills, aligning with the company’s values, and explaining how you can contribute to their goals, you show that you’re not just passionate about the role but also highly qualified to help the company succeed.
Striking the right balance between professionalism and personality is essential when writing a cover letter. Employers appreciate a formal tone that reflects your qualifications while also giving them a glimpse of who you are as a person.
- Maintain a formal but engaging tone: Your cover letter should have a professional tone that reflects your respect for the company and the role. However, it’s important to keep the language engaging to avoid sounding too stiff or impersonal. For example, instead of saying “I am qualified for this position,” try something more dynamic like, “With my expertise in project management and passion for innovation, I’m excited about the possibility of contributing to your team.”
- Let your personality shine through: Employers don’t just want to know about your qualifications—they also want to get a sense of your personality and how you might fit within the company’s culture. Feel free to incorporate personal touches that show what drives you. For instance, “I’m particularly drawn to your company’s commitment to sustainability, which mirrors my own passion for environmentally conscious solutions. I’ve spent the last two years volunteering with local environmental nonprofits, and I’m excited to bring that enthusiasm to your team.”
- Avoid cliches or false enthusiasm: It’s important to come across as authentic. If you aren’t genuinely excited about something, don’t pretend to be. Avoid overused phrases like “I’m the best fit for this role” or “I’m passionate about the job” unless you can back it up with real examples. Instead, focus on sharing what genuinely excites you about the opportunity, while staying grounded in the reality of the position and your qualifications.
By blending professionalism with a bit of your own personality, you’ll create a cover letter that is both polished and engaging. The key is to be authentic while conveying your enthusiasm for the role, making it clear that you’re not just another applicant—you’re someone who would thrive in their environment and contribute positively to their team.
Common Mistakes to Avoid
When writing a cover letter, it’s important to avoid certain common mistakes that could reduce the effectiveness of your application. Below are the key areas to focus on to ensure your cover letter stands out for the right reasons.
While it’s tempting to repeat everything on your resume in your cover letter, this isn’t the best approach. Your resume already lists your qualifications, so the cover letter should be an opportunity to expand on key experiences, provide additional context, and explain why you’re an ideal fit for the role.
How to Avoid It:
- Focus on explaining why your experiences make you a great fit for the role.
- Discuss how your skills can specifically contribute to the company’s goals.
- Share additional insights or anecdotes that provide context beyond what’s in your resume.
Example of What to Avoid:
“I have a degree in Marketing and have worked as a Marketing Specialist at ABC Corp, where I handled campaigns.”
Improved Version:
“In my previous role as a Marketing Specialist at ABC Corp, I successfully led a campaign that increased engagement by 25% over three months, using data-driven strategies to fine-tune our approach. I’m confident that my ability to analyze and optimize campaigns would contribute significantly to XYZ Company’s goal of expanding brand reach.”
Each cover letter should be unique and tailored to the specific position you are applying for. Using a generic template can come off as lazy or impersonal, which may not impress potential employers. Hiring managers are looking for candidates who are genuinely interested in their company, and using a generic letter doesn’t demonstrate that enthusiasm.
How to Avoid It:
- Personalize your introduction by mentioning the company and position specifically.
- Highlight relevant skills or experiences that match the job description.
- Show that you’ve done research on the company by referencing its mission, values, or recent work.
Example of What to Avoid:
“I am applying for this position because I think it will be a great opportunity.”
Improved Version:
“I am excited to apply for the Marketing Manager position at XYZ Company. Your innovative approach to sustainability in the tech industry aligns with my passion for creating impactful, eco-conscious marketing strategies.”
A cover letter should be concise, usually between three to four paragraphs. Keeping it too short might give the impression that you lack enough qualifications or motivation, while making it too long could overwhelm the reader or cause them to lose interest.
How to Avoid It:
- Keep your cover letter to ¾ of a page to one full page.
- Be clear and direct without being overly brief or detailed.
- Use short paragraphs and bullet points when appropriate for easy reading.
Example of What to Avoid:
“I am very excited about the opportunity. I have a degree in Computer Science and worked as a developer for several years. I would like to work with your team. Please see my resume for details.”
Improved Version:
“I am excited to apply for the Software Developer position at XYZ Company. With my experience developing web applications and my passion for problem-solving, I’m confident in my ability to contribute to your team. I have included a few examples of my work, and I would love to discuss how my background aligns with your needs.”
Typos and formatting errors are one of the easiest ways to detract from an otherwise strong cover letter. These issues may make you appear careless and unprofessional, leading the employer to question your attention to detail.
How to Avoid It:
- Proofread your cover letter multiple times or ask someone else to review it.
- Use a clean, professional format with consistent font style and size.
- Ensure your contact information is correct, and double-check your salutation and closing.
Example of What to Avoid:
“I am excied to apply for the Postion at ABC Corp. I can’t wait to help your team grow!”
Improved Version:
“I am excited to apply for the position of Marketing Manager at ABC Corp. I look forward to contributing to your team’s success by leveraging my experience in digital marketing.”
